“We are excited about the opportunity to build around this category-defining generic domain,” said Neptune’s Chief Executive Officer, Michael Neu.  “We targeted the .org extension because not only does it allow us to build and brand a credible website, but it also highlights our focus of giving back to the basketball community in several ways.”

Neptune’s vision draws out several strategies for maximizing the impact it can have on a global audience. Initially, they will be launching a blog while they work on the full development of the site.